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The success or failure of a digital signage solution depends entirely on the content. There is an adage that “content is king,” and it is very true. In general, digital signage users and audiences only care about what they see on the screen, what they touch on the panel and how that information or content relates to them.
So, here are some warning signs of poor content. Beware of these deadly signs of digital signage content. Let’s look at their pitfalls and why it’s important to avoid them with the help of professionals offering digital signage in Wollongong:
Static Content
Using a single static image or slideshow in a digital solution is like driving to work every day. Content should always be in motion. Movement grabs people’s attention and creates engagement. Avoid using digital displays like a PowerPoint presentation! Today’s digital signage content management software is easy to use and always creates exciting, attention-grabbing pieces of information that grab people’s attention.
Outdated Content
According to the sign installer in Wollongong, on digital screens, everything must be relevant and fresh to the audience so they don’t get bored with the content. Important information should be displayed instantly. For example, during a COVID-19 pandemic, content should be used to provide health messages, safety messages and important health updates. Content management systems can be delivered from the desk and allow information to be changed on the fly. This applies to menus, availability, promotions, event dates, etc.
Poor Layout
Everyone knows the importance of having a good graphic designer in charge of branding. This also applies to digital signage content. Every frame of animation should be well-designed and balanced, but that’s only the beginning. The design process becomes more challenging when the content is constantly moving on the screen. Not to mention user interaction. This is the essence of motion design, and those using digital solutions need to realise how important it is to find content creators who know how to make their projects shine.
Lack of Interactivity
According to the professionals offering digital signage in Wollongong, if there is a screen that people are looking at for a specific message, it needs to be interactive. Smartphones are ubiquitous and everyone knows how to use touchscreens. Maps and wayfinding services are valuable assets in retail and transportation environments. Touch screens also allow people to interact with POS and digital displays.
There is No Call to Action
Creating great animations and interactive content using a range of content management tools is useless if it doesn’t get the message across to the end user. So get feedback through two-way communication. Tell users something about your product and get data about it, e.g., contact details, sales preferences, etc. The CRM benefits of interactive touchscreens should impress customers and give them a positive view of your brand.
Digital Signage Content: talk to us now Sign Syndicate is a great way to engage your guests and other users of your business or venue using modern technology. Help your customers find information for themselves using digital kiosks, digital wayfinding displays and more. For more information or inspiration, call 0411 779 496 or email jake@signsyndicate.com.au.
